Winery - López de Heredia, Spain
Zaha Hadid has designed the pavilion for wine tasting within an existing „López de Heredia“ winery in Spain. It was originally designed for an exhibition area for the Food Fair in Barcelona, 2002. and then placed in a winery in Haro, under the darkly glass eaves and large L-console steel beams.
In the center of the pavilion, there is a fully protected perfect exhibition stand made of carved mahogany and oak for the World exhibition in Brussels back in 1910. This restored stand showes on value and increased interest in production methods of high quality and excellent wines, which are here not changed for generations.
Entrance interior space opens like hopper with its specific bottle profile and hides building complex in the background. Zaha Hadid design is not simple or obvious, but remindes to the rich experience and fullness of the Rioja winery.
She fits the character of contemporary architecture in one of the oldest and most traditional wineries in the area.
Winery was founded back in 1877. and now the fourth generation maintaining the family tradition of wine production.
The new pavilion is more than a modern marketing presentation. Great-grandson of the founder of the winery José María López de Heredia he found a forgotten and divorced in one of the winery store. Was too high to be placed in existing facilities and thus became a central motif and the idea for the project Zahe Hadid.
Architects of her design team have developed a strain gradient through the rectangular area in sections, moving from the end of the structure to the beginning. Architect Jim Heverin called "distorted image form similar transfusion, which was not the final aim, but once registered, could not be ignored."
The project is ambitiously conceived from the outset. It is a powerful experience tittup time and measures the value of certain periods. The temporary exhibition pavilion at the fair was moved to Barcelona in Haro and should represent a new museum for visitors, which will transform the traditional image of the contemporary. It was an intriguing combination in which the investor would consider all options. However, the main thread was opposition to the new old.
Pavilion has become the house of the old pavilion, a new pavilion sits within the old Bodega, and the new museum will combine them all and give them a new context in the traditional.
It is very intriguing that the investor agreed to this solution, because it fosters the tradition of wine production, which over generations has not changed. This was the initiator of the stone, the bridge between past, present and future Bodega. Pavilion has become the "new bottle for old wine."